WHY WE COLLECT INFORMATION:
We collect personal information because it helps us improve and deliver our products and services. In addition, your personal information helps us communicate to you our latest products, special offers, and information and events about which you might like to hear. We also collect your personal information to help us design and deliver our Website, and to deliver targeted marketing to you based on your interests and previous purchases. We also may correlate your personal information obtained from you with information from other sources. For example, if you provide us with your personal information, we may cross-check that against information that might be otherwise available through other entities such as when you, or a business with which you are affiliated, seeks to open a credit account with us, or in order to prevent or detect fraud.
WHAT INFORMATION WE COLLECT:
The following generally describes the type of information we may collect about you. Those who wish to communicate with us but do not wish to provide personally identifiable information online may contact us through the address or phone numbers provided on our Website, or through our online chat function. However, you should note that if you contact us by phone, online chat or via postal mail, you. may still be submitting personally identifiable information to us, as set forth herein.
Telephonic Shopping and Customer Support
You may call our main business line for information about our products/services or personal shopping advice. If you do so, we may ask you for information such as your name, email address, postal address, telephone number and, if you choose to make a purchase, your payment card information. We use this information to respond to your requests and process your transactions.
When you order products or services from the Website, we will collect the information necessary to complete your order, such as your name, e-mail address, shipping address, payment information (including credit card number and/or PayPal identifier) and billing address and/or shipping address. You may also provide us with other information that you might submit. If you create an account, we will collect information about your purchases and payment methods, as well as the shipping addresses that you add to your address book, in order to make future shopping experiences faster and more convenient.
Even if you do not submit personal information through the Website, we gather navigational information about where visitors go on the Website and information about the technical efficiencies of our Website and services (i.e., time to connect to the Website, time to download pages, etc.). This information allows us to see which areas of our Website are most visited and helps us better understand the user experience. This helps us improve the quality of the Website by recognizing and delivering more of the features, areas, and services our visitors prefer. In this process of gathering information, we may collect personally identifiable and non-personally identifiable information (for example, domain type, browser type and version, service provider and IP address, referring/exit pages, operating system, date/time stamp, and click-stream data). We may also create and use electronic records to compile statistics about how our visitors collectively interact with our Website.
HOW WE COLLECT INFORMATION
We collect information in three primary ways:
You Give Us Information: We collect information from you when you submit it to us through our Website, other digital media or in one of our stores.
Search Queries on Our Website:
We may provide you with options to search for information on our Website. If you enter information in a search query box, we may store that information and we may aggregate that information with other information we may have about the browser and/or IP address from which the search query originated.
Surveys, Contests and Promotions:
Content You Share
You may also be able to send certain content to other individuals using the Website. To send information to others, we request both your email address and theirs. We use this information only to fulfill your request. We may retain the information you provide in connection with this feature. We will not include any third-party advertisements within the messages send to your friends.
HOW WE USE THE INFORMATION WE COLLECT:
We use the information we collect internally in our business for many business purposes, such as to: (i) provide the products or services you may order, including processing orders and returns; (ii) analyze trends and conduct research about improving our products and services; (iii) provide support and respond to questions from customers and Website visitors; (iv) improve our stores, Website, products and/or services; (v) learn about customers’ needs; (vi) contact consumers for research, informational, and marketing purposes, including customizing our product recommendations and promotions to you based upon your information and purchases; (vii) track traffic patterns and Website usage; (viii) enable online ordering and provide customer service with respect to such orders; (ix) correlate information with other commercially available information to identify demographics and preferences to assist us in our marketing efforts; (x) provide specific relevant marketing, promotional, or other information to you; (xi) address information security and/or privacy practices control, network functioning, engineering, and troubleshooting issues; (xii) investigate claims and/or legal actions, violations of law or agreements, and compliance with relevant applicable laws and legal process; (xiii) comply with law, or based on our good faith belief that it is necessary to conform or comply with the law, or otherwise to disclose information to prevent fraud to reduce credit risks, to cooperate with police and other governmental authorities, or to protect the rights, property or safety of visitors to the Website or the public; and, (xiv) process or engage in a sale of all or part of our business, or if we go through a reorganization or merger.
We use the information we collect in a variety of ways. Generally, using all of the above mentioned, and similar type tools, we may collect, aggregate, and use information from or about you such as data about the type of browser and operating system used, which web pages you view, the time and duration of your visits to our Website, the search queries you may use on this Website, whether you clicked on any items or links on the Website, whether you have clicked on any links in any emails sent from us, or third-parties on our behalf, whether you have chosen to opt-out of certain services or information sharing, and whether you have viewed or ordered certain products or services.
We may also use your personally identifiable information to contact you in ways other than e-mail or regular mail, such as via telephone contact, facsimile or SMS, in accordance with your communication preferences.
YOUR CHOICES ABOUT THE INFORMATION WE COLLECT
To learn more about interest-based advertising or to "opt-out" of interest based advertising programs from participating companies:
• visit www.networkadvertising.org/choices/, or visit www.aboutads.info/choices/
USE BY MINORS
We recognize the importance of children's safety and privacy. The Website is not designed to attract children, and is not directed at, or intended for use by, children under the age of 13. In accordance with the Children's Online Privacy Protection Act ("COPPA"), we do not request or collect any personally identifiable information (“PII”) from anyone who we know to be under the age of 13, nor do we knowingly sell or ship any items ordered through this Website directly to anyone under the age of 13. If you are under the age of 13, you should not register with, order or purchase from, or provide information to or from, Steve Madden. If we become aware that a user of our Website is under the age of 13 and has provided an online registration or other PII without prior verifiable parental consent, we will take all commercially reasonable steps to delete such information from our files and not to use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). We ask all parents and legal guardians to assist us in our efforts to comply with COPPA by prohibiting children under the age of 13 from providing Steve Madden with any of their PII or using the Website without parental oversight and assistance. If you have knowledge or become aware that a child under the age of 13 has submitted PII to us, please contact us and we will remove that child's PII from our files. If you are under the age of 18, you should use this Website only with the involvement of a parent or legal guardian and should not submit any PII to us.
VISITORS TO THE WEBSITE OUTSIDE OF THE UNITED STATES
If you are visiting the Website from a location outside of the United States, your connection will be through servers located in the United States. All information you receive from the Website will be created on servers located in the United States, and all information you provide will be maintained on web servers and systems located within the United States. The data protection laws in the United States and other countries might not be as those in your country. By using this Website and/or submitting information to us, you specifically consent to the transfer of your information to the United States to the facilities and servers we use, and to those with whom we may share your information.
UPDATING PERSONAL INFORMATION
We prefer to keep your personal information accurate and up-to-date. If you would like to change your contact information, please login to your account.
For your convenience, the Website may contain links to other websites. We are not responsible for the privacy practices, advertising, products, or the content of such other websites. None of the links should be deemed to imply that we endorse or have any affiliation with the links.
We believe in providing a safe and secure experience for all of our online visitors. To that end, we have implemented security measures to protect the information collected from you. We maintain reasonable physical and electronic safeguards designed to limit unauthorized access to your personally identifiable information, and to protect you against the criminal misuse of that information.
We use data encryption technology when transferring and receiving your sensitive personal information, such as credit card or financial account information. For example, in your transactions submitted by you through the Website, a solid key icon or a locked padlock icon at the lower portion of your web browser window confirms the Website is secured through Secure Sockets Layer (SSL). Pages requesting personal information should always have one of these icons. You can also confirm your data is being encrypted by looking at the URL line of your browser (the place where you type website addresses). When accessing a secure server, the site address will change from "http" to "https".
While we use the foregoing security measures to protect your information, please note that no data transmitted over the Internet or stored and utilized for business purposes can be guaranteed to be completely secure. No security measures are perfect or impenetrable. We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on the Website will not become publicly available. You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software.
Last Updated: February 10, 2019